Succumbing to the Hype! (or why I paid $76 bucks for a 6 pack)

This past Friday morning (Dec. 14) something interesting happened. I was sitting at my desk starting my day and then my boss came in and asked if I had heard about the limited release of a super rare Belgian beer. Some call this the world's best beer. I hadn't heard anything about it at all. However, being a person who enjoys the odd beer or two I was intrigued. I quickly looked it up and WOW! people were going crazy for this beer. At this point my boss told me I had to go and put my name on the list at the LCBO to get some. So I did.

A few hours passed and I walked over to the LCBO again, gave them my yellow post it note, with the store info stamped on it. After a couple minutes a gentleman came out with the beer, in a glorious special six pack box, that included 2 cool glasses and asked for my ID and a signature. Just like that I was the proud owner of a Six pack of Westvleteren XII.

So did I really need this beer? No. Do I really like this type of beer? Maybe a bit. Do I usually spend $76.85 on a 6 pack? HELL NO!

So why did I buy it then? What happened was that I had succumbed to the hype. Yep. Once I found out how rare this opportunity was, I really, really wanted to have it. As I walked to the store to put my name I was praying that there would still some available. When I got back to the office all I thought of was getting my six pack. The hype got me. It swept me up.

It felt pretty cool to get this rare beer and It's been a lot of fun to talk about it. Most of all I can't wait to drink it with family on Christmas day.

Comments

3 Words - 2020

Here they are, my 3 words for 2020. Funny thing I can't find my 3 words from 2019, I know I had them just didn't blog them. Shouldn't have tossed out that post-it note. Oh well on with the present. 2020 3 Words: Resilience - Resilience is defined as " the capacity to recover quickly from difficulties; toughness." If the craziness of 2019 taught me anything it's that I have to be more resilient. Having endured multiple career setbacks in 2019 it would be easy to just give up, but what fun would that be. 2020 is my year so I'm going to be tough and manage to overcome the difficulties that life throws at me. Plan - I need to make a better effort of creating concrete plans and sticking to them. If the plan doesn't work scrap it and come up with a new one...but plan. For too long I have just shown up and left things to "fate" (more on that for a later post). Stillness - Create more time for meditation, reflection

3 Words - 2016

It's time to write about my 3 words of 2016. This is always a fun way to start the year and it works better than setting a resolution that you won't follow through on. Chris Brogan started the 3 words deal back in 2006 . It's easy and it works this way: you choose 3 words to help you shape the coming year. See really easy To review 2015, my words were: Gratitude Present Health For the most part I did pretty well with these. At times all three of these were a challenge, but that makes this exercise so worthwhile. And just because I'm moving to three new words by no means am I going to stop focusing on last year's words. Here are my 2016 3 Words , in no particular order: 1) Begin: Get started! Man I come up with lots and lots of ideas, concepts etc, but I never really ever actually do anything about it. This year I am going to BEGIN. I will jump into a few of these ideas and just go and see where it takes me. 2) Question: I'm going

My 3 words for 2013

After reading another fine post from Chris Brogan, who by the way is bringing it post after post these days ( http://www.chrisbrogan.com/blog/ ), I decided to write my first ever 3 words for a new year. Here they are: Nature: get outside and explore. Ride bikes, camp, go to the beach, boat, surf, snowboard. Touch Goats. Enjoy: have fun in the moment, stop worrying about what hasn't happened (and probably won't happen anyway). Completion: follow through on ideas and projects. Complete, execute and then dominate. I am making 2013 awesome and so should you.

Travis Gardiner

Search This Blog