Succumbing to the Hype! (or why I paid $76 bucks for a 6 pack)

This past Friday morning (Dec. 14) something interesting happened. I was sitting at my desk starting my day and then my boss came in and asked if I had heard about the limited release of a super rare Belgian beer. Some call this the world's best beer. I hadn't heard anything about it at all. However, being a person who enjoys the odd beer or two I was intrigued. I quickly looked it up and WOW! people were going crazy for this beer. At this point my boss told me I had to go and put my name on the list at the LCBO to get some. So I did.

A few hours passed and I walked over to the LCBO again, gave them my yellow post it note, with the store info stamped on it. After a couple minutes a gentleman came out with the beer, in a glorious special six pack box, that included 2 cool glasses and asked for my ID and a signature. Just like that I was the proud owner of a Six pack of Westvleteren XII.

So did I really need this beer? No. Do I really like this type of beer? Maybe a bit. Do I usually spend $76.85 on a 6 pack? HELL NO!

So why did I buy it then? What happened was that I had succumbed to the hype. Yep. Once I found out how rare this opportunity was, I really, really wanted to have it. As I walked to the store to put my name I was praying that there would still some available. When I got back to the office all I thought of was getting my six pack. The hype got me. It swept me up.

It felt pretty cool to get this rare beer and It's been a lot of fun to talk about it. Most of all I can't wait to drink it with family on Christmas day.

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Travis Gardiner

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