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Is this Wrong? Did Ballet School go too far...

My daughter came home from Ballet on Saturday and said "Daddy look at the valentines cards I got from Ballet." She was extremely excited about these cards.

I was curious and took a look. They looked fine, even though they had a small logo of the school on the bottom. However...when I turned the card over it was a full advertisement for the school offering a free class. Now as a marketing guy I am all for promoting your business, product what have you. But this is just wrong. The teacher told the kids they were getting valentines cards to give to their friends, not advertisements to get your friends to join our school.

I would have been OK had the teacher said "you can give these cards to your friends and there is a coupon for a free dance class for them to come try out the school. Or something along those lines. This school is using our kids to do their marketing for them. My daughter is 6 and doesn't understand what is happening here, she just sees a nice valentine that she wants to give her friends.

Here is the card front and back (iPhone photos)

Front, looks harmless:


Back, a little blurry, but you get the point...


I would love to get your thoughts on this. Am I over reacting? Is this sort of promotion OK?


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